Ford has partnered with renowned motorsport designer Troy Lee to create a vibrant and eye-catching appearance for their Performance brand. The new look was unveiled at Le Mans…

From Helsingborg, Sweden, William Almkvist is a name to watch out for in the world of motorsport and graphic design. His passion for both fields has led him to create these stunning livery designs…

Aston Martin’s iconic wings are taking flight into an intense new era, with the British marque launching a bold new creative brand strategy and global marketing campaign to further accelerate its growth…

Bugatti Automobiles has been at the pinnacle of the automotive industry for over 110 years, creating some of the world’s most powerful and luxurious cars from its home in Molsheim, France. Every car crafted…

From the early motorsport successes of the Bugatti Type 35 to the latest Chiron, ‘French Racing Blue’ has been a core part of the Bugatti identity and a way of life: ‘La Vie en Bleu’. It became a symbol of…

Ahead of the testing phase for BMW’s new prototype for the 2023 IMSA Sports Car Championship series in the US, BMW M Motorsport has unveiled the car in this fantastic camouflage livery. The BMW M Hybrid V8…

Mercedes’ three-pointed star is one of the most recognised symbols in the world. This year, the star in the ring is 100 years old in this form. On 5 November 1921, Daimler-Motoren-Gesellschaft (DMG) applied to…

Porsche is one of the world’s most enduring manufacturers – both literally as well as figuratively, as it is thought that 60-70% of all Porsche cars ever made still survive. Its iconic logotype has changed very little…

McLaren Racing have unveiled a special one-off livery design celebrating their historic partnership with Gulf Oil which will feature at this weekend’s Monaco Grand Prix. The evocative livery marks the return of…

BMW Motorsport was founded in 1972 as a business unit for the sporty products of the BMW brand. It wasn't until 1993 that it became BMW M. The newly created sports car division was meant to combine…

To celebrate 17 years of being a successful design studio, British based ILOVEDUST have created this monster safari-inspired Porsche 964 Turbo. The matte black beast features famous motorsport branding…

In recent years car manufacturers have become more and more creative when it come to camouflaging their new prototypes. Seen as a way for the brands to hide design features, shapes or clues as to what is…

Ever since the year the brand was founded, the Bugatti badge, the Macaron, has symbolised exclusivity, luxury, design and outstanding hand craftsmanship on the horseshoe radiator. Towards the end of 1909…

"Take the Best that Exists and Make it Better". Since these words were spoken by the marque's co-founder, Sir Henry Royce, Rolls-Royce has experienced evolutionary change, from the creator of the ‘Best Car in the World’…

The story of the Audi brand began back in the 19th century with August Horch. In 1899, the mechanical engineer founded his own business: August Horch & Cie. He built two-cylinder and later four-cylinder cars…

BMW has redesigned its iconic logo, for the first time in more than twenty years. First seen on the i4 Concept which was unveiled last week, the Bavarian car maker has replaced the black ring surrounding…

Bentley Motors, founded in 1919, is entering its 100th year of creating the iconic Grand Tourers, and the British luxury brand is honouring decades of innovation, achievement and craftsmanship by…

The dramatic architecture of Aston Martin’s Gaydon home and the elegant materials used in its…