Stuttgart illuminations
Porsche is one of the world’s most enduring manufacturers – both literally as well as figuratively, as it is thought that 60-70% of all Porsche cars ever made still survive. Its iconic logotype has changed very little over the years, and conjures images of exceptional sports cars.
Strenger was instrumental in influencing and molding the image of the Porsche brand as we know it today. He collaborated with Porsche between 1951 and 1988 as an author, photographer, designer, and illustrator, leaving his mark on the look of Porsche during the company's formative years in the early '50s and '60s with a design language that continues to this day.
This beautiful original dealership sign, made up of seven individual illuminated letters, has just been sold by the Collecting Cars online auction house. Photos © Collecting Cars