Formula 1 Exhibition arrives in London
The highly anticipated Formula 1 Exhibition has arrived at ExCeL London. Following successful shows in Madrid, Vienna and Toronto, this edition promises to be the largest and most immersive yet, offering a thrilling experience for fans and industry professionals.
In collaboration with Round Room Live and London-based Hingston Studio, the exhibition features a fresh visual identity, placing a new design lens on this iconic sport. Visitors will get up close with motorsport history and dive into the world of Formula 1, with unique artefacts and stories from the British Grand Prix, thanks to a partnership with Silverstone Museum.
Spanning six themed rooms, the exhibition begins with Once Upon A Time in Formula 1, highlighting the sport’s defining moments. Design Lab explores the technology behind F1 cars, while Drivers and Duels showcases legends like Lewis Hamilton, along with iconic races. Revolution By Design spotlights innovation, featuring contributions from teams like McLaren and Ferrari. In Survival, visitors can view the remains of Romain Grosjean’s Haas car, celebrating F1's safety advancements, before concluding in The Pit Wall, a cinematic experience of F1’s greatest moments.
The exhibition’s cutting-edge design includes bespoke typography and dynamic CG visuals, creating a cohesive and engaging experience for all visitors. Combining motorsport history, technology and design, the Formula 1 Exhibition offers a must-see journey through the world of F1.
Photos © F1 and Credit Hingston Studio