Get Lost’s Project Safari

Get Lost is a new automotive design and engineering brand and this is its first vehicle, Project Safari. This bold, ground-up reinterpretation of the iconic Lotus Elise S1 blends rally-inspired capability, road trip practicality and design-led innovation into a single, uncompromising package.

Founded by renowned automotive photographer George Williams, aka GFWilliams, Get Lost is the culmination of over a decade immersed in some of the world’s most exciting cars. This industry experience shaped a vision: a car that delivers emotional connection through design, engineering and a relentless pursuit of fun.

Bringing this vision to life is a passionate, multidisciplinary team drawn from motorsport, design studios and fabrication. Together, they’ve created something that not only breaks the rules but makes you wonder why they were there in the first place.

Project Safari began with a deep study of the original car’s form and function, not to overwrite what made it special, but to reimagine it without constraints. It contrasts the Elise’s fluid curves with sharp, deliberate design choices. Highlights include a custom roof scoop, bespoke rectangular headlights and a completely redesigned interior using the highest quality materials, all contributing to a new identity while respecting the car’s roots.

Photos © Get Lost / GFWilliams