The Porsche Effect
In celebration of Porsche’s 70th birthday and their contribution to automotive engineering and motorsport, the Petersen Automotive Museum is launching its newest exhibition, The Porsche Effect.
The Porsche Effect explores the history and significance behind the brand’s distinctive design, engineering, advertising, partnerships, and its enviable record of racing triumphs. The exhibition will encompass five themed sections, each of which will contain a combination of cars, artifacts, archival material, film footage, and visual reproductions. Sections will include Elements of Style; Zuffenhausen and Beyond; Extended Families; Innovation through Competition; and Word / Image / Object. Photos: Petersen Automotive Museum