Mercedes-AMG Petronas x NFTs

Mercedes-AMG Petronas F1 Team recently launched a special series of NFTs (Non-Fungible Tokens), to enable them to engage with their fans in a new way. Developed alongside partner FTX, the team will be collaborating with a series of artists over the 2022 race calendar, inviting them to create race-inspired artwork which fans can collect, trade and own.

The 2022 F1 Miami race weekend saw the unveiling of several unique NFTs produced in collaboration with multi-disciplinary artist Mad Dog Jones, the first of the limited edition NFT collections. The cars raced in Miami by Lewis Hamilton and George Russell also featured the Mad Dog artwork on their rear wing end plates. The rear wings, fresh off the Mercedes-AMG F1 W13s in Miami, were then auctioned together with their corresponding Mad Dog NFTs.

The proceeds from the auction went to Ignite, the team’s and Mission44’s joint charitable initiative with the mission of supporting greater diversity and inclusion within motorsport.

Photo © Mercedes-Benz