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Alpine and the Obvious art collective have unveiled their A110 Sastruga art car which explores the creative potential of artificial intelligence (AI) and algorithms by encouraging dialogue between technology and emotions.

By taking part in Art Paris 2022, a modern and contemporary art event, together with Obvious, Alpine is pursuing its artistic commitment by exhibiting a piece there for the second year running.

Obvious took inspiration from the brand's legendary sporting heritage to invent and create a unique piece materialising as an imaginary race, a synthesis of all the race tracks Alpine has distinguished itself on. On the body of the iconic A110, there is an imaginary circuit generated thanks to artificial intelligence. Its style draws inspiration from the sastrugi phenomenon when snow eroded by the wind leave geometric undulations on the ground. This phenomenon echoes Alpine’s DNA and is the creative basis for this project. On the back of the A110 is a mathematical formula, the artists' signature, which symbolises the algorithm with which the collective worked to generate the imaginary Alpine track.

This piece is the fruit of several months of collaboration between Alpine and Obvious, bridging the gap between heritage and modernity and questioning society's relationship with new technologies. Through the creation of the imaginary circuit, the oeuvre uses the capabilities of machine learning, which consists of allowing computers to "learn" from data, and GANs, a class of unsupervised learning algorithms. The artists drew their inspiration from the circuits that have marked the brand's history from Le Mans to Paul Ricard, Pedralbes, Pescara, Montjuïc, Monsanto, Magny-Cours, Long Beach, Losail and Kyalami, using familiar elements to make it realistic: pitlane, acceleration, braking and overtaking zones to create this track.

Alpine x Obvious