Lancia's bold new future

This bold new concept is the Lancia Pu+Ra Zero, and it has been designed to give us a glimpse into the Italian brand’s new design language that according to boss Luca Napolitano, will influence the look Lancia cars for the next 100 years.

At the front, the Zero shows off Lancia’s ‘calice’ grille shape in three rays of light, cutting through the sculpture’s clean lines and fluid bodywork. At the rear, the Zero echoes design details from the iconic Stratos with a sharp wedge-like rear rising to a knife-edge point, complete with the new Lancia lettering and a pair of red rings giving the impression of brake lights.

Photos © Lancia