BMW's Art Cars
The BMW Art Car Project was introduced by the French racing driver and auctioneer Hervé Poulain, who wanted to invite an artist to create a canvas on a racing car. In 1975, Poulain commissioned American artist and friend Alexander Calder to paint the first BMW Art Car. This first example would be a BMW 3.0 CSL which Poulain himself would race in the 1975 24 Hours of Le Mans.
Since Calder's work of art, many other renowned artists throughout the world have created BMW Art Cars, including David Hockney, Roy Lichtenstein, Frank Stella, and Andy Warhol. To date, a total of 19 BMW Art Cars, based on both racing and regular production vehicles, have been created.
These beautiful images have been created by Staud Studios, a high-end creative production studio based in Leonberg, Germany, and highlight a few of the Art Car Project. Photos © Staud Studios