The Last Mile
A year after officially announcing the end of its production, Volkswagen has produced a final tribute to the iconic Beetle in the form of a short animated film titled ‘The Last Mile’.
Produced with the Johannes Leonardo agency, the animated short details the story of a boy whose major life events, from childhood to elderly age, are shaped and influenced by the presence of a Volkswagen Beetle. Fans of the classic bodied car may recognise details of past advertising campaigns as well as pop culture references such as cameos from Kevin Bacon’s character in Footloose and artist Andy Warhol. A rendition of “Let it Be”, performed by the Pro Musica Youth Chorus serves as the soundtrack of the animation. The film ends with a not-so-subtle nod to Volkswagen’s electrified future.
The film debuted during the New Year’s Eve festivities in New York City, Volkswagen adorned the city’s Times Square with a celebration of films, messages, and hinted at its future brand design, including its new logo.