Hasselblad x Koenigsegg
In June 2017, Koenigsegg collaborated with photographer Ming Thein and his team for a film and photoshoot. Ming is the Chief of Strategy for Hasselblad, the famed medium-format camera makers based in Gothenburg, Sweden.
In many respects, this is match made in heaven. Koenigsegg and Hasselblad are both Swedish companies. Both are benchmarks in their respective industry and dedicated to continuous improvement, constantly pushing boundaries to remain the best in their respective field. Hasselblad make the world’s finest camera systems and are responsible for some of the most famous images in history. Those images taken on the moon in 1969 were taken with a Hasselblad camera, which is still the only camera to have made it to the surface of the moon.
The shoot took place in and around Ängelholm and above is a behind-the-scenes film.